Armour Hot Dogs "Pick A Star Sweepstakes" Sponsored by ConAgra Foods, Inc.

Summer-time packages of Armour Hot Dogs promote an exciting reason to "buy now" with instructions on the outside of the package to "Call, Listen, Vote, Win". More specifically, consumers are instructed to call a toll-free number and vote for their favorite out of four baseball players singing the Armour Hot Dog jingle: Sammy Sosa, Derek Jeter, Ken Griffey Jr. or Roger Clemens. After voting, a message will tell the caller if he or she is an instant winner of autographed baseball memorabilia. Consumers can be entertained by listening to famous baseball players sing the sponsor's jingle, making the jingle more memorable than ever. Plus, consumers are given the chance to win authentic autographed baseballs and photos.

 

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