Hot Dogs "Pick A Star Sweepstakes" Sponsored by ConAgra Foods,
packages of Armour Hot Dogs promote an exciting reason to
"buy now" with instructions on the outside of the package
to "Call, Listen, Vote, Win". More specifically, consumers
are instructed to call a toll-free number and vote for their
favorite out of four baseball players singing the Armour Hot
Dog jingle: Sammy Sosa, Derek Jeter, Ken Griffey Jr. or Roger
Clemens. After voting, a message will tell the caller if he
or she is an instant winner of autographed baseball memorabilia.
Consumers can be entertained by listening to famous baseball
players sing the sponsor's jingle, making the jingle more
memorable than ever. Plus, consumers are given the chance
to win authentic autographed baseballs and photos.