The variety of sales promotion tactics designed to get your audience to "act now" include:

 
 
Coupons
Special packaging: bonus packs, or on-pack/in-pack premiums
Sweepstakes/Contests
Continuity programs
Refunds
Price discounts
Mail-in premium offers
Trade Deals
Cause-related promotions
Sampling
 

 

 

 
 

 

Types of sweepstakes and contests include:

 
 

Instant win games with game pieces delivered on-pack or in-pack, online or promotion where the game piece is the prize

Match game piece against display or web site to win instantly
Collect game pieces to win instantly
Pre-selected winning number sweepstakes
Automatic entry with purchase via coupon or rebate redemption, or order form

Entry with proof of purchase requested: UPC code number, serial number, or style number
Survey entry forms to build a database
Quiz entry forms to test the audience's knowledge of the product or service
Skill contest to generate publicity or require use of the sponsor's products
 

 

 

 
 



HOME | PROMOTIONS | CONTACT US | GUIDE REQUEST